The Walc app is a simplified navigational tool that uses closeby landmarks, instead of traditional directions, to help city walkers find their way around. Rather than a robot-like voice telling you to turn at a certain distance, the Walc app identifies landmarks like store names or restaurants instead of vague street names.
Walc navigates in a similar matter to the way humans naturally do, pointing out well-known establishments as reference points when walking around. The app targets city dwellers whose main mode of transportation is walking. The app is the perfect solution for those who find traditional maps and GPS too confusing, and wish to gain more straightforward instructions. Through the app's 'Pocket Mode,' walkers can keep their smartphones in their pockets and listen to instructions through earphones.