Infinitely Recyclable Apparel

These Hip Clothes are Made from Ocean Trash and Other Plastic Waste

Championship surfer Kelly Slater is now producing a line of recyclable apparel that is made entirely out of waste materials. The new line is called the 'Evolution Series' and it features clothing made out of recyclable materials collected from the surface of the ocean.

Slater was inspired to create the collection after noticing the abundance of fishing nets and other plastic waste floating in the ocean. He partnered with a company called 'Aquafil' to devise a way of turing these old fishing nets into a new yarn called 'Econyl.' The abandoned nets are collected from all over the world and then combined with carpets and other nylon waste to make the Econyl fabric. The sustainable fabric is then used to make various pieces of recyclable apparel such as sweatshirts, sweaters and jackets.

What is most interesting about the Econyl fabric is that it is infinitely recyclable. This means that once a garment is worn out, it can be sent back to the company and turned into something new.

Infinite Recycling
The concept of infinite recycling is a trend that creates a sustainable environment.
Recycled Apparel
The trend of creating clothing with recycled materials is a sustainable movement with market potential.
Ocean Trash Transformation
The trend of using ocean trash and other waste materials for clothing production is innovative and eco-friendly.

Sectors Adopting This

Sustainable Fashion
The fashion industry has an opportunity to integrate infinitely recyclable materials into their manufacturing processes.
Waste Management
The waste management industry has an opportunity to develop new ways to collect and repurpose fishing nets and other plastic waste from the ocean.
Surfing Industry
The surfing industry can position itself as a leader in sustainable fashion by adopting and spreading the message of this eco-friendly trend.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 90%
Freshness 8%

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