Pharrell and G-Star Raw Collaborate Using Recycled Ocean Waste
Christopher Magsambol — August 20, 2015 — Eco
References: rawfortheoceans.g-star & dezeen
Pharrell Williams and G-Star Raw have collaborated on their third collection, but this time around, they have made a recycled plastic clothing line.
The entire collection is environmentally mindful and uses fabrics developed from textile company 'Bionic Yarn' and environmental group 'Parley for the Oceans.' The team's mantra during this venture is "turning the tide on ocean plastic pollution." Available online, the latest collection features jeans, denim jackets, t-shirts and sweatshirts. The line's signature piece is a hooded jacket called the 'Occotis HDD Bomber'. The inspiration for the bomber was a sketch made by Pharrell of a face-covering hooded jacket.
Recycled ocean waste has made numerous appearances in a number of recent clothing collections. Adidas has a shoe line made from ocean plastic, while Selfridges has an exhibit about recycling ocean plastic. This particular example of recycled plastic clothing marries sustainable design with an urban streetwear inspiration.
The entire collection is environmentally mindful and uses fabrics developed from textile company 'Bionic Yarn' and environmental group 'Parley for the Oceans.' The team's mantra during this venture is "turning the tide on ocean plastic pollution." Available online, the latest collection features jeans, denim jackets, t-shirts and sweatshirts. The line's signature piece is a hooded jacket called the 'Occotis HDD Bomber'. The inspiration for the bomber was a sketch made by Pharrell of a face-covering hooded jacket.
Recycled ocean waste has made numerous appearances in a number of recent clothing collections. Adidas has a shoe line made from ocean plastic, while Selfridges has an exhibit about recycling ocean plastic. This particular example of recycled plastic clothing marries sustainable design with an urban streetwear inspiration.
Trend Themes
1. Recycled Plastic Clothing - Clothing made from recycled ocean waste has become a growing trend in recent years, presenting opportunities for companies to innovate in the sustainable fashion space.
2. Collaborations for Sustainable Fashion - The collaboration between Pharrell Williams and G-Star Raw exemplifies a growing trend of partnerships between fashion brands and environmental organizations to create sustainable fashion.
3. Urban Streetwear Made Sustainable - The recycled plastic clothing line from Pharrell Williams and G-Star Raw merges the popular trend of urban streetwear with sustainable fashion design, creating a space for disruptive innovation in the intersection of fashion and sustainability.
Industry Implications
1. Fashion - The fashion industry presents opportunities to innovate towards sustainable practices, such as using recycled ocean waste as a material for clothing.
2. Environmental Sustainability - Recycling ocean waste for fashion is just one example of how environmental sustainability is becoming an increasingly important consideration across industries, as companies seek out new ways to protect the planet.
3. Textile Manufacturing - Incorporating recycled ocean waste into fabrics for clothing presents opportunities for innovation in the textile manufacturing industry, as new technologies are developed to create more sustainable production methods.
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