Category
Fashion
Scaled Restraint
Trend cluster
Category
Holistic
Apparel
Activewear brands swap synthetic fibers with natural alternatives.
3.7
Trend score
Trend
What is the Holistic Apparel trend?
Holistic Apparel: The desire for a holistic lifestyle is reflected in the fashion industry, with a move towards natural fibers. Optimal for reducing odor and sweat in performance apparel, these fibers also promote non-toxicity and sustainability. More importantly, bucking convention in favor of quality is a meaningful way for brands to showcase their commitment to consumer health.
Trend themes
Themes within the Holistic Apparel trend
Three behaviours holding the trend together01
Natural Fiber Activewear
The use of natural fibers like bamboo and coconut to create activewear garments is gaining traction as it promotes non-toxicity, sustainability and reduces odor and sweat.
02
Eco-Friendly Apparel Materials
The use of eco-friendly materials like recycled PET, seacell and cotton alternatives in activewear garments is becoming more popular as consumers are looking for more sustainable options.
03
Naked Sensation
The trend towards activewear that is lightweight with a next-to-nothing feel is growing, as seen in Lululemon's Nulu fabric that promotes flexibility and a greater range of motion.
Industry implications
What the Holistic Apparel trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
Brands in the fashion and apparel industry can incorporate natural fibers, eco-friendly materials, and naked sensation designs into their activewear lines to cater to consumers looking for healthier and eco-conscious options.
For
Sports and Fitness
Athletic brands can utilize natural fibers, eco-friendly materials, and naked sensation designs in their sportswear lines to provide high-performance products that prioritize health and sustainability.
For
Wellness and Personal Care
The trend towards natural fibers and eco-friendly materials in activewear aligns with the broader wellness and personal care industry that prioritizes natural, non-toxic, and sustainable options for health and well-being.
Workshop question
What lifestyle does your branding evoke and how can you incorporate other elements of that lifestyle to enhance your current offerings?
Trend signals
Trend signals for Holistic Apparel
Trend score 3.7 out of 10, from popularity 55%, activity 47%, freshness 8%.
Popularity55%
Activity47%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Holistic Apparel trend
7 featured examples from Aug 15, 2015 to Jan 29, 2016CategoryEco
Naturally Sustainable Apparel
'Green Apple' Clothing is Made from Organic Bamboo Fabric
Disruptive Innovation Opportunity: Integrate sustainable practices and organic materials into fashion and apparel manufacturing processes.
CategoryEco
Seaweed Activewear Sets
Rhone's Gotham Seacell Hoodie and Tights Combine Cellulose and Seaweed
Fashion brands can leverage the sustainable and eco-friendly trend to create more designs that cater to consumers who are more ethically conscious.
CategoryEco
Non-Toxic Workout Wear
Recycled PET is Sustainably Used by 'Yoga Democracy' for Hip Activewear
The fashion industry has an opportunity to leverage recycled PET and sustainable production practices to meet the demand for eco-friendly activewear.
CategoryFashion
Lightweight Yarn Activewear
The Patagonia Men's Merino Air Hoody is Blended With Capilene Fiber
The lightweight, high-performance activewear is ideal for the fitness apparel industry, providing disruptive innovation in terms of comfort and functionality.
CategoryEco
Eco Material Apparel
'Cozy Orange' Eco-Friendly Clothing is Created Using a Cotton Alternative
The fashion industry can explore the use of eco-friendly materials like Supplex and recycled micropolyester to create sustainable activewear.
CategoryArt & Design
Coconut Fiber Socks
These High-Tech Socks are Made from a Sustainable Blend of Yarn
The textile industry can leverage sustainable yarns, such as coconut fibers, to create more eco-friendly and innovative textile products.
CategoryLifestyle
Ultralight Yoga Pants
Lululemon's 'Nulu' Fabric Provides a Next-to-Nothing Feel
The apparel industry can leverage the trend of next-to-nothing feel in activewear to design and produce innovative, lightweight garments that provide enhanced comfort and flexibil…
