Consumers turn to sun protection that manages skin conditions
Implications - No longer accepting that sunscreen is a "necessary evil" that will affect natural skin conditions, such as oil production, many consumers are turning to specially formulated products for control. These products go beyond trying to simply be discrete or lightweight, striving to have an impact on skincare. This progression suggests that consumers are no longer willing to compromise on one aspect of self-care for another, but actively seek solutions that benefit all areas.
Workshop Question - What is an adjacent problem or concern to the one your product solves, and how can you contribute to its solution?
Trend Themes
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Combined Skincare Products — Consumers are seeking multipurpose skincare products that offer several beneficial features in one bottle.
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Specialized Formulations — Consumers now expect skincare products that cater to their specific skin conditions and needs, such as sunscreens that treat acne or provide anti-aging effects.
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Environmental Protection — Skincare products with environmentally protective benefits are becoming more popular as consumers become increasingly aware of the damage pollutants can have on their skin.
Industry Implications
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Beauty and Skincare — Beauty and skincare businesses have a chance to create new combined and specialized products that fit the specific needs and demands of their customers.
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Health and Wellness — The health and wellness market can offer environmentally protective products that aim to prevent damage from pollutants and environmental stressors.
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Fashion and Accessories — Fashion designers and accessory companies can offer stylish yet functional products such as sunscreen chapsticks, providing the necessary protection without disturbing the aesthetics.
