Category
Lifestyle
Assisted Choices
Trend cluster
Category
Protective
Control
Consumers turn to sun protection that manages skin conditions.
2.5
Trend score
Trend
What is the Protective Control trend?
Protective Control: No longer accepting that sunscreen is a "necessary evil" that will affect natural skin conditions, such as oil production, many consumers are turning to specially formulated products for control. These products go beyond trying to simply be discrete or lightweight, striving to have an impact on skincare. This progression suggests that consumers are no longer willing to compromise on one aspect of self-care for another, but actively seek solutions that benefit all areas.
Trend themes
Themes within the Protective Control trend
Three behaviours holding the trend together01
Combined Skincare Products
Consumers are seeking multipurpose skincare products that offer several beneficial features in one bottle.
02
Specialized Formulations
Consumers now expect skincare products that cater to their specific skin conditions and needs, such as sunscreens that treat acne or provide anti-aging effects.
03
Environmental Protection
Skincare products with environmentally protective benefits are becoming more popular as consumers become increasingly aware of the damage pollutants can have on their skin.
Industry implications
What the Protective Control trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
Beauty and skincare businesses have a chance to create new combined and specialized products that fit the specific needs and demands of their customers.
For
Health and Wellness
The health and wellness market can offer environmentally protective products that aim to prevent damage from pollutants and environmental stressors.
For
Fashion and Accessories
Fashion designers and accessory companies can offer stylish yet functional products such as sunscreen chapsticks, providing the necessary protection without disturbing the aesthetics.
Workshop question
What is an adjacent problem or concern to the one your product solves, and how can you contribute to its solution?
Trend signals
Trend signals for Protective Control
Trend score 2.5 out of 10, from popularity 41%, activity 26%, freshness 8%.
Popularity41%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Protective Control trend
4 featured examples from Jan 12, 2016 to Jan 19, 2017CategoryFashion
Acne-Treating Sunscreens
Naruko's Anti-Acne Sunscreen Protects Skin and Clears Blemishes
The skincare industry can explore the development of multipurpose products that cater to various skin concerns.
CategoryFashion
Six-In-One Skincare Creams
This Glutagen Beauty Cream Provides Sun Protection and More
The skincare industry can capitalize on the trend towards multipurpose products by developing more all-in-one solutions for consumers.
CategoryLifestyle
Multi-Shield Sunscreens
Clarins' 'UV PLUS Anti-Pollution SPF' Provides Two Types of Defense
Skincare companies can innovate by developing products that protect the skin from environmental pollutants.
CategoryFashion
Masculine Sunscreen Chapsticks
The Harry Balm Offers Sun Protection as Well as Added Hydration
Disruptive innovation opportunity in the skincare industry to cater to male consumers with specialized sunscreen chapsticks.
