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Casual Connoisseur

Wine becomes an everyday enjoyment for consumers

Implications - With the rise of the appified connoisseur, many upscale beverages are becoming more accessible. For example, consumers are now more comfortable seeking out wine in both the retail and restaurant space. Instead of playing up the perceived exclusivity of such beverages, many brands and retailers are offering low-key education and enjoyment of them. In the same vein as customization, this progression empowers consumers to make their own choices, ensuring their enjoyment is all the more fruitful because of it.

SCORE 4.4

Popularity

Activity

Freshness

Megatrends

Patterns

4 Examples, 31 Related: 136,861 Total Clicks

Date Range: Jan 16 - Jan 16

Trending: Average

Consumer Insight Topics: Lifestyle Drinking

Featured Examples

Wine Vending Machines - Paired Wine's Enomatic Machines Enhance the Tasting Experience

SCORE 5.8

Warm 2,374 Clicks Pub: Jan 16, 16

Wine Vending Machines

Paired Wine's Enomatic Machines Enhance the Tasting Experience

Chicago’s Paired Wine club is a company that offers private events and interactive tastings, now made more immersive with the help of some enomatic machines. Four wine vending machines have... [More]

Self-Serve Wine Bars - Tutoni’s Restaurant Features a Self-Serve Bar and Wine Dispensers

SCORE 4.9

Average 4,305 Clicks Pub: Jan 16, 16

Self-Serve Wine Bars

Tutoni’s Restaurant Features a Self-Serve Bar and Wine Dispensers

While restaurants embracing BYOW/BYOB policies is not unheard of, others like Tutoni’s Restaurant are moving into self-serve bar concepts. The new ‘TT Bar’ is named after the husband-... [More]

Restaurant Sommelier Apps - Vivino's Wine App Helps Patrons Decipher an Eatery's Menu

SCORE 4.1

Average 682 Clicks Pub: Jan 17, 16

Restaurant Sommelier Apps

Vivino's Wine App Helps Patrons Decipher an Eatery's Menu

In addition to helping wine lovers build a profile based on the wine types they love, Vivino entered a new partnership with Abbyy to further the capabilities of its wine app. The newest feature on... [More]

RFID Wine Displays - Vistasys' Information Kiosk Scans Wine Bottles to Reveal Product Facts

SCORE 2.6

Mild 1,871 Clicks Pub: Jan 14, 16

RFID Wine Displays

Vistasys' Information Kiosk Scans Wine Bottles to Reveal Product Facts

Vistasys’ RFID wine information kiosk was in development for eight years before the concept fully came to fruition. The system is deceptively simple, yet it’s a valuable tool that... [More]