Category
Lifestyle
Effortless Rounds
Trend cluster
Category
Plus-Size
Wellness
Plus-size forms of fitness espouse body positivity.
4.0
Trend score
Trend
What is the Plus-Size Wellness trend?
Plus-Size Wellness: Plus-size activewear or fitness campaigns change the conversation around health: fitness is no longer about weight loss, but instead about strength and wellness. This re-framing is crucial, as it welcomes plus-size consumers into a sphere that they have been notoriously excluded or otherwise shamed for joining. This ethos of body positivity resonates with younger consumers, who pride themselves on being both inclusive and compassionate.
Trend themes
Themes within the Plus-Size Wellness trend
Three behaviours holding the trend together01
Body Positivity Movement
Brands are changing the conversation around health and wellness by creating campaigns focused on body positivity, welcoming previously excluded consumers to participate in fitness and wellness activities regardless of body size.
02
Plus-Size Activewear Trend
Brands are introducing plus-size activewear lines and producing versatile, high-quality garments available in fun and vibrant hues with playful sayings, capitalizing on the consumers' increasing demand for inclusive, stylish, and high-performing fitness apparel.
03
Authentic Representation Advertising
Companies and brands are beginning to showcase authenticity, by casting models that haven't been Photoshopped or adding realistic body size representation to their ads, in order to attract and retain consumers that share these values and prioritize supporting body positive movements.
Industry implications
What the Plus-Size Wellness trend means for industry
Where the trend changes the playbookFor
Fashion & Apparel
Brands in this sector are innovating to offer fashionable activewear with high-performance features and catering to inclusivity to capture loyal customers in this growing athleisure and fitness market.
For
Health & Wellness
This industry is developing more trends and products that cater to individual body types and sizes, promoting body positivity, inclusivity, efficiency, flexibility, and fun, to address needs in an increasingly diverse market of fitness enthusiasts.
For
Marketing & Advertising
Marketing agencies must rethink the traditional advertisement models and embrace authenticity and diversity in their campaigns, or risk getting left behind as more companies prioritize reflecting modern social values to appeal to younger, socially conscious audiences.
Workshop question
How can your brand sell its offerings in a more well-rounded, comprehensive way?
Trend signals
Trend signals for Plus-Size Wellness
Trend score 4.0 out of 10, from popularity 58%, activity 54%, freshness 8%.
Popularity58%
Activity54%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Plus-Size Wellness trend
4 featured examples from Jun 3, 2015 to Jan 12, 2016CategoryLifestyle
Body-Positive Yoga Photographs
Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
The fitness and wellness industry can embrace the body-positive movement by offering inclusive services, products, and experiences that cater to individuals of all shapes and size…
CategoryLifestyle
Versatile Plus-Size Activewear
Forever 21's Newest Collection Celebrates First Plus-Size Fitness
Fashion retailers can tap into the growing demand for plus-size activewear and offer stylish options for the market.
CategoryLifestyle
Vibrant Plus-Size Activewear
This Clothing Line Features Bold and Colorful Leggings
Opportunity for the fashion industry to embrace and fulfill the needs of plus-size consumers with bold and vibrant activewear options.
CategoryLifestyle
Empowering Yoga Commercials
Penningtons' Plus-Size Yoga Video Shuts Down Stereotypes
Disruptive innovation opportunity: Fashion retailers can redefine beauty standards by embracing diversity and offering inclusive clothing lines for all body types.
