In the yoga community, Manduka is known as a brand that produces top-of-the-line yoga mats and accessories—now, the brand is moving into a new category with its first ever yoga apparel collection. The Spring and Summer 2016 collection is set to release early in the new year, with styles for both men and women.
Part of what sets Manduka apart from other yoga gear manufacturers has been its thoughtful commitment to sustainability and understanding the intentions behind each movement. The new apparel collection will share these values, featuring designs engineered by yogis that features a variety of sustainable material, including recycled polyester, organic cotton and hemp.
The Made for Yoga line will feature more than 40 different styles, vibrant colors inspired by nature and simple designs that promise a fusion of "high function and high purpose on the mat."
What's Driving This Trend
- Sustainable Yoga Apparel
- Manduka's focus on sustainability in yoga apparel presents an opportunity for eco-conscious consumers to invest in functional gym wear.
- Yoga Apparel for Men
- Manduka's expansion into men's yoga apparel addresses the current gap in the market and offers an opportunity to cater to male consumers who prioritize quality and sustainability in athletic wear.
- Innovative Design for Yoga Apparel
- Manduka's commitment to designing apparel that is engineered by yogis and incorporates sustainable materials presents an opportunity for similarly-minded brands to innovate in the athletic wear space.
Who This Affects Most
- Athletic Wear
- Manduka's move into yoga apparel presents an opportunity for companies in the athletic wear industry to explore sustainable materials and designs that appeal to wellness-oriented consumers.
- Fashion
- Manduka's new yoga apparel collection emphasizes design and style, creating an opportunity for fashion brands to incorporate function and sustainability into their lines to cater to fitness-conscious consumers.
- Retail
- Manduka's foray into apparel creates an opportunity for retail companies to sell an innovative and eco-conscious line of yoga clothes, targeted to yoga enthusiasts, gym-goers, and eco-sensitive consumers.
