Kate Spade is known for creating quirky feminine accessories such as purses in the shape of cupcakes, popsicles and champagne bottles, so it might come as a surprise to some that the brand teamed up with Beyond Yoga to create an athleisure collection.
The Kate Spade x Beyond Yoga collection fuses the beauty of the designer's signature style with the high performance of Beyond Yoga fabrics. The line is made up of several pieces, including leggings, sports bras, jackets and a skirt that stick to a strict color palette of red, black and white. In terms of print and pattern, the items are just as simple, favoring solids and striped colorways—which means they'll make easy additions to any wardrobe.
Considering that at this time of year, many people are hoping to carry their New Year's resolutions forward, this collection will play a part in getting people in shape, or at least promoting style at the gym and beyond.
Why This Trend Is Growing
- Athleisure Collaborations
- Collaborations between traditional fashion brands and athleisure companies present an opportunity for unique and stylish activewear collections.
- Simplified Design
- Consumers are gravitating towards athleisure clothing with simple designs, solid colors, and basic patterns that can easily blend in with everyday clothing.
- Performance Fashion Fusion
- The fusion of high-performance fabrics from activewear companies with the design sensibilities of traditional fashion brands offers an opportunity for new fashion categories and disrupt traditional performance wear.
Industries Being Reshaped
- Fashion
- Fashion companies can expand their product offerings by collaborating with existing athleisure companies to create unique and stylish activewear collections.
- Activewear
- Activewear companies can attract new customers and disrupt traditional performance wear by combining their high-performance fabrics with the design sensibilities of traditional fashion brands.
- Retail
- Retail companies can capitalize on the growing trend of athleisure by curating simplified activewear collections with everyday appeal.
