Category
Lifestyle
Assisted Choices
Trend cluster
Category
Personalized
Performance
Consumers turn to customized solutions when it comes to health.
2.7
Trend score
Trend
What is the Personalized Performance trend?
Personalized Performance: Fitness culture has given rise to a new lifestyle: supplement culture. Merely working out and being active is not enough for the hyper health-conscious consumer, who desires to go "all in." Supplements, much like exercise regimes, lend themselves well to customization, and many consumers are investing in personalized programs to boost performance. This progression speaks to a desire to both control and customize all forms of health.
Trend themes
Themes within the Personalized Performance trend
Three behaviours holding the trend together01
Personalized Supplements
Consumers are increasingly investing in personalized supplement programs to boost performance and control all forms of health.
02
Customized Beauty Supplement Routines
Nutrition-based cosmetic dietary supplements are being personalized to a consumer's specific needs.
03
3D-Printed Supplements
The ability to personalize supplements to better fit dietary needs is now possible with 3D-printing.
Industry implications
What the Personalized Performance trend means for industry
Where the trend changes the playbookFor
Health and Fitness
These personalized supplement routines and tools are part of the broader health and fitness industry and have the ability to disrupt it.
For
Technology
Advances in 3D-print technology are creating new and innovative ways to create personalized products for consumers.
For
Beauty and Wellness
Customized vitamins and supplements are now being produced under the guise of cosmetic dietary supplements.
Workshop question
What changes can you make to your business to give consumers more control over the products they purchase?
Trend signals
Trend signals for Personalized Performance
Trend score 2.7 out of 10, from popularity 42%, activity 33%, freshness 8%.
Popularity42%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Personalized Performance trend
5 featured examples from Sep 2, 2015 to Aug 6, 2016CategoryLifestyle
Customized Wellness Programs
This Service Provides Personalized Supplements for Customers
This industry of personalized vitamins and supplements is disrupting the traditional mass-marketed industry.
CategoryFashion
Custom Beauty Supplement Routines
Hum Nutrition is a Line of Cosmetic Dietary Supplements
The beauty and wellness industry can explore opportunities in developing personalized beauty supplements that address specific skin and health concerns.
CategoryLifestyle
3D-Printed Supplements
Multiply Labs Has Created a Customizable 3D-Printed Nutrional Supplement
The health and wellness industry can benefit from the personalized supplements trend by offering customized options to customers.
CategoryLifestyle
Handmade Supplement Capsules
These Customized Herbal Pills are Filled with Personalized Blends
Rise in DIY supplement creation creates opportunities for companies in the health and wellness industry to offer personalized and affordable options.
CategoryEco
Supplement Shopping Apps
The iHerb App Creates Custom Home Pages for Consumer Convenience
The e-commerce industry can benefit from developing personalized shopping apps that enhance the online shopping experience for consumers.
