Consumers turn to customized solutions when it comes to health
Implications - Fitness culture has given rise to a new lifestyle: supplement culture. Merely working out and being active is not enough for the hyper health-conscious consumer, who desires to go "all in." Supplements, much like exercise regimes, lend themselves well to customization, and many consumers are investing in personalized programs to boost performance. This progression speaks to a desire to both control and customize all forms of health.
Workshop Question - What changes can you make to your business to give consumers more control over the products they purchase?
Trend Themes
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Personalized Supplements — Consumers are increasingly investing in personalized supplement programs to boost performance and control all forms of health.
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Customized Beauty Supplement Routines — Nutrition-based cosmetic dietary supplements are being personalized to a consumer's specific needs.
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3d-printed Supplements — The ability to personalize supplements to better fit dietary needs is now possible with 3D-printing.
Industry Implications
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Health and Fitness — These personalized supplement routines and tools are part of the broader health and fitness industry and have the ability to disrupt it.
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Technology — Advances in 3D-print technology are creating new and innovative ways to create personalized products for consumers.
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Beauty and Wellness — Customized vitamins and supplements are now being produced under the guise of cosmetic dietary supplements.
