iHerb created a smartphone app that is personalized to each user, allowing consumers to complete their online supplement shopping conveniently and efficiently. The platform creates a home page for each user that presents relevant vitamins, supplements and other healthy products that adhere to personal needs.
The iHerb system understands that consumers can be overwhelmed by the vast amount of health-conscious products out there on the market and ultimately conducts their research for them. Each user is able to complete a personal profile allowing the iHerb app to filter through its database to present only the most useful items.
In addition, the supplement shopping app allows users to create new filters, edit their preferences and directly purchase items on-demand. This personalized shopping platform is currently available for Android devices and will be downloadable on iOS devices later this month.