Beverage Discovery

Brands turn to experiential taste tactics to boost engagement

Implications - With the growing accessibility of alcoholic beverages such as wine, retail and restaurant avenues are replacing prestige with an emphasis on fun and experience. By making beverage education a process of discovery, brands are enticing consumers to take part and find what works for them. This progression is especially strong because it becomes less about learning, and more about the consumer quest for personalization.
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
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92,493 Total Clicks
Dec 15 - Jan 16
Warm
BusinessLifestyleDrinkingRetail
Featured Examples
Futuristic Liquor Stores - Toronto's EnoStore Makes Shopping Trips Experiential for Wine Lovers
SCORE 7.5
Warm 8,329 Clicks Pub: Dec 8, 15
Futuristic Liquor Stores
Toronto's EnoStore Makes Shopping Trips Experiential for Wine Lovers
Opened in Toronto’s west end, EnoStore makes a regular trip to the liquor store more experiential for wine lovers. In addition to an array of artisanal wines, the retailer offers a vast... [More]
Wine Discovery Stores - This Winestore Features Clever Signage and an Interactive Tasting Station
SCORE 6.8
Warm 4,128 Clicks Pub: Jan 12, 16
Wine Discovery Stores
This Winestore Features Clever Signage and an Interactive Tasting Station
This Winestore location was developed to enhance the experience of purchasing wine, making the task both accessible and fun. While the sophistication of wine culture is often seen as intimidating to... [More]
Wine Store Bars - 'WineStyles' is a Retail Store During the Day and a Tasting Bar at Night
SCORE 4.8
Average 934 Clicks Pub: Jan 12, 16
Wine Store Bars
'WineStyles' is a Retail Store During the Day and a Tasting Bar at Night
The WineStyles Tasting Station is a hybrid retail store and bar—after it’s finished functioning as a wine shop by day, it transforms into a wine bar by night. Unlike many wine stores, this... [More]
Wine Discovery Units - Etude's Countertop Display Promotes Discovery of a Wine's Origins
SCORE 3.4
Mild 1,213 Clicks Pub: Jan 14, 16
Wine Discovery Units
Etude's Countertop Display Promotes Discovery of a Wine's Origins
Rather than emphasizing a product’s quantity with a freestanding unit, ‘packagingarts’ created a small counterop display for Etude that encourages consumers to learn more about a... [More]
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