The wine section of this World Market location in Chicago, Illinois is a great example of how retailers can call out certain products in an orderly way.
Most consumers can appreciate when a store sets out a wide variety of options for them to choose from, but as a result, product selection can often be overwhelming. In order to ensure that consumers feel comfortable veering away from their favorites and venturing into new territory, this store makes great use of signage. These displays call out different flavor profiles, best buys, customer favorites, critically acclaimed selections, as well as "last chance" purchases. Secondary to these sections are signs that identify wine by type or country of origin—a reversal in organization. Rather than having to consult an expert, consumers are walked through a number of options, creating an experience that's like browsing the web for top recommendations in each category.
While this retail setup works perfectly for wine, this system could also be applied to a number of product groupings.
What Makes This Trend Stand Out
- Organized Product Displays
- Retailers can organize product displays with signage to guide customers through different options.
- Personalized Shopping Experience
- Retailers can create a personalized shopping experience by categorizing products based on flavor, best buys, favorites and critically acclaimed selections.
- Reverse Organization
- Retailers can reverse the organization of products by type or country of origin to guide customers through a number of options.
Sectors Adopting This
- Retail Industry
- Retailers can apply the system of categorizing products to different product groupings.
- Wine Industry
- Wine retailers can use signage to guide customers through different flavor profiles, best buys, favorites and critically acclaimed selections for a personalized shopping experience.
- Online Shopping Industry
- Online retailers can incorporate the system of categorizing products into their e-commerce website to guide customers through different options for a personalized shopping experience.
