The Asda Wine Atlas range inspires vino lovers to broaden their horizons and take their taste buds on a global journey for £7 or less.
Although the average wine lover is familiar with varietals like Sauvignon Blanc, Pinot Noir and Chardonnay, Wine Atlas encourages British consumers to discover new favorites from lesser-known regions. Fans of Chardonnay, for example, may appreciate Wine Atlas Carricante's citrus, peach and orange blossom flavors straight from Sicily. "As some people aren’t quite sure where to start when it comes to trying new wines, we’ve shared a selection of ‘Discovery Dupes’ to help shoppers align their current tastes with potential new favorites," says James Yelland, senior manager for wine buying at Asda.
Driven by a desire for exploration, consumers are seeking globally inspired consumables that offer a sensory journey around the world, eliminating the high cost of travel.
Key Themes Behind This Trend
- Affordable Global Wine Exploration
- Consumers can explore diverse wine flavors from around the world without breaking the bank, enhancing their appreciation for international varietals.
- Discovery Dupes for Wine Lovers
- Guided taste-matching helps wine enthusiasts confidently expand their palates by introducing them to new, lesser-known regions similar to their favorites.
- Sensory Travel Through Wine
- Enjoying globally sourced wines offers a sensory experience akin to traveling the world, satisfying wanderlust with each sip.
Where This Applies
- Wine Retail
- The Wine Atlas collection by Asda showcases an innovative approach to wine retail, making international varietals accessible and affordable.
- Consumer Packaged Goods
- By offering a curated selection of globally sourced wines, the CPG industry can tap into the consumer desire for exotic and international flavors.
- Travel and Leisure
- Globally inspired wines serve as a cost-effective alternative to international travel, offering a taste of global cultures from home.
