Category
Lifestyle
Assisted Choices
Trend cluster
Category
Upscaled
Confection
Sophisticated sweet box designs elevate an outdated tradition.
4.9
Trend score
Trend
What is the Upscaled Confection trend?
Upscaled Confection: Ideal for reuse post-consumption, elegant confectionery boxes influenced by contemporary art elevate a seemingly conventional tradition into a gesture that truly delights. Often employing ethereal patterns in whimsical pastels and appearing less obviously branded, such packaging concepts are ideal for gifting given that they do not require wrapping. Falling in line with the interest in premiumization, such a shift suggests the simplicity and appeal of artisanal branding and design.
Trend themes
Themes within the Upscaled Confection trend
Three behaviours holding the trend together01
Sustainable Packaging
Elegant, reusable and ethereally patterned confectionery boxes suggest a shift towards sustainability, pushing food producers to create premium-quality packaging with longer shelf lives.
02
Feminist Branding
Chocolate box branding is now incorporating women empowerment and recognition, and businesses can market similar products that can pave the way for social change and gender stereotypes.
03
Artisanal Imports
A combination of vintage designs with modern packaging aids in the packaging design of products such as Citrus Mediterranean Desserts, allowing businesses to leverage authentic packaging designs that resonate with consumers from all backgrounds.
Industry implications
What the Upscaled Confection trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industries are at the forefront when it comes to incorporating packaging design and following the latest trends in the food industry to stay competitive and relevant in a constantly evolving market.
For
E-Commerce Marketplaces
The e-commerce marketplace industry is exploring ways of transcending retail space boundaries and finding innovative ways to safely transport products such as candied flowers by redesigning individual boxes for shipping worldwide.
For
Design and Art
The design and art industry is constantly evolving, with the packaging designs of products such as chocolate boxes and confectionery being done in a collaborative effort using the expertise of design and art professionals, and creating unique designs that resonate with consumers.
Workshop question
How can your brand employ the use of design to simplify and authenticate its products or services?
Trend signals
Trend signals for Upscaled Confection
Trend score 4.9 out of 10, from popularity 68%, activity 69%, freshness 8%.
Popularity68%
Activity69%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Upscaled Confection trend
7 featured examples from Mar 30, 2015 to Apr 14, 2017CategoryLifestyle
Candied Flower Giftboxes
Evers & Tochter Manufaktur's Candied Flowers are Packed Individually
Evers & Tochter Manufaktur's individual packaging presents a market for protective shipping products that could support the growth of the e-commerce industry.
CategoryLifestyle
Blueprint Chocolate Boxes
BbyB.'s Chocolate Chocolate Packaging Designs Include Schematic Elements
Opportunity for chocolate retailers to differentiate their products through unique packaging designs.
CategoryLifestyle
Feminine Confectionary Branding
This Cute Macaron Packaging Boasts A Simplistic Design
The graphic design industry can offer innovative solutions to create visually appealing and memorable packaging designs for confectionary brands.
CategoryLifestyle
Collaborative Artisan Chocolate
The Alma and West Elm Chocolates Boast an Ethereal Package Design
Opportunity to innovate and create visually appealing packaging designs that enhance the overall product experience.
CategoryLifestyle
Retro Popsicle Branding
Dr. Feelgood Frozen Pops Feature a Vintage Brand Identity
The food and beverage industry can leverage retro branding to create a unique customer experience.
CategoryLifestyle
Feminist Candy Packaging
This Fruene Chocolate Box Branding Highlights Inspiring Women in History
Diverse packaging designs in food and beverage industry can capture consumer attention.
CategoryLifestyle
Artisanal Dessert Collections
These Citrus Mediterranean Desserts Come in Vintage Branding
Food companies can leverage the trend of Mediterranean flavors and artisanal dessert packaging to create unique dessert offerings that cater to evolving consumer tastes and prefer…
