Evers & Tochter Manufaktur makes a variety of candied flowers and handmade chocolates, so it consulted the Micie creative agency with the design of packaging for its precious treats.
As the confections are both small and delicate, the packaging for Evers & Tochter Manufaktur was redesigned as individual boxes that could safely transport the treats to consumers. Previously, the manufactory struggled with finding a packaging solution that is protective enough for the product to be shipped worldwide.
The finished boxes embrace an elegant color scheme of white and gold, and feature a round window on the top side that offers a look at the intricate candied flowers inside. These decadent boxes would make sophisticated gifts that would be a delight to receive in the mail.
Why This Trend Is Growing
- Individualized Packaging
- Due to the delicate nature of their product, Evers & Tochter Manufaktur's individually packaged products can be marketed as a premium option for fragile goods.
- Luxury Gift Packaging
- Evers & Tochter Manufaktur's elegant, gold and white packaging, with its round window and attention to detail, suggests an opportunity to the gift wrapping industry.
- Edible Flowers
- Evers & Tochter Manufaktur's Candied Flowers add a unique twist to traditional candies and desserts that could generate interest in the botanical ingredient trend.
Industries Being Reshaped
- Shipping and Handling
- Evers & Tochter Manufaktur's individual packaging presents a market for protective shipping products that could support the growth of the e-commerce industry.
- Confectionery
- Evers & Tochter Manufaktur's delicate candies introduce a potential subcategory of artisanal, botanically focused sweets.
- Botanicals and Gardening
- Evers & Tochter Manufaktur's Candied Flowers could inspire botanical enthusiasts and nutritionists looking for more ways to use the ingredient in recipes and DIY projects.
