Confectionery brands encourage thoughtful consumption through packaging
Implications - As health consciousness rises, more consumers are making purchasing decisions based on the perceived benefits of a product; however, that being said, they continue to want to indulge. Confectionery brands are responding to the divided interests of the modern consumer by offering resealable packaging or pre-portioned contents. By encouraging consumers to enjoy in moderation, these brands reposition themselves as allies when it comes to consumer health.
Workshop Question - How could you position your brand as an ally to the modern consumer?
Trend Themes
1. Portion Control Packaging - Brands are encouraging thoughtful consumption through resealable, portable packaging that offers pre-portioned contents and easy-to-monitor indulgence
2. Bite-sized Treats - Many popular brands are offering reimagined versions of classic sweets in bite-sized portions that are easy to eat, convenient for on-the-go snacking, and allow for healthier indulgence.
3. Resealable Snack Bags - Packaging companies are developing resealable bags for popular candy treats, allowing consumers to eat in moderation and preserve the freshness of their snacks.
Industry Implications
1. Confectionery Industry - Brands in this industry can leverage trends in portion control and snacking solutions to align with the interests of modern consumers.
2. Candy Packaging Industry - Companies in this industry can focus on developing materials and designs that cater to consumer preferences for resealable packaging, portion control, and on-the-go snacking.
3. Healthy Snacking Industry - The rise of health-consciousness and interest in portion-controlled snacking presents an opportunity for innovative businesses to develop and market healthy treat options that can satisfy cravings while considering consumer health.
