Portioned Confectionery

Confectionery brands encourage thoughtful consumption through packaging

Implications - As health consciousness rises, more consumers are making purchasing decisions based on the perceived benefits of a product; however, that being said, they continue to want to indulge. Confectionery brands are responding to the divided interests of the modern consumer by offering resealable packaging or pre-portioned contents. By encouraging consumers to enjoy in moderation, these brands reposition themselves as allies when it comes to consumer health.
SCORE 5.5
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54,011 Total Clicks
Mar 15 - Oct 16
This Year and Warm
MarketingLifestyleFoodBranding
Featured Examples
Bite-Sized Cake Treats - The New Cadbury ‘Amaze Bites’ Snack Packs Encourage Sharing
SCORE 7.6
Hot 3,266 Clicks Pub: Oct 13, 15
Bite-Sized Cake Treats
The New Cadbury ‘Amaze Bites’ Snack Packs Encourage Sharing
Creative agency ‘Robot Food’ designed the brand identity for these Cadbury ‘Amaze Bites’ snacks. This packaging encourages sharing while promoting the convenient snack packs. The bite-... [More]
Resealable Chocolate Packaging - Printpack's Portable Snack Wrapper Encourages Eating in Moderation
SCORE 6.3
Warm 2,611 Clicks Pub: Jan 14, 16
Resealable Chocolate Packaging
Printpack's Portable Snack Wrapper Encourages Eating in Moderation
Portable snack packaging is often only designed to last a single use, but many brands are responding to a desire for resealable containers that are more in line with a consumer’s desire to... [More]
Bite-Sized S'mores Bars - 'The S'More' by Liddabit Sweets is a Fresh Take on a Fireside Favorite
SCORE 5
This Year and Warm 452 Clicks Pub: Oct 21, 16
Bite-Sized S'mores Bars
'The S'More' by Liddabit Sweets is a Fresh Take on a Fireside Favorite
In addition to making a variety of unique and unusual caramel treats, Liddabit Sweets also makes a few candy bar confections like this s’mores bar. Aptly named ‘The S’More,’... [More]
Portion-Controlled Chocolate Packets - The 'Daily Dose of Dark' Single Servings Monitor Indulgence
SCORE 4.7
This Year and Average 890 Clicks Pub: Aug 31, 16
Portion-Controlled Chocolate Packets
The 'Daily Dose of Dark' Single Servings Monitor Indulgence
Nibmor is a treat brand that is offering organic and ethically sourced products including its 72% dark mint chocolate that is conveniently portioned in single serving chocolate packets for monitored... [More]
To-Go Chocolate Fruits - Dole Dippers Fruit and Chocolate Snacks Are Perfectly Portable
SCORE 3
Mild 651 Clicks Pub: Mar 16, 15
To-Go Chocolate Fruits
Dole Dippers Fruit and Chocolate Snacks Are Perfectly Portable
Those who appreciate health, indulgence and convenience wrapped up in a single package have probably already tried these fruit and chocolate snacks from Dole. Dubbed Dippers, this line of chocolate-... [More]
Snack-Sized Chocolate Packets - Cadbury's New Dinky Deckers Join Its Bite-Sized Snack Range
SCORE 3
This Year and Mild 90 Clicks Pub: Aug 22, 16
Snack-Sized Chocolate Packets
Cadbury's New Dinky Deckers Join Its Bite-Sized Snack Range
British confectionery brand Cadbury recently expanded its bite-sized snack range with its new Dinky Deckers. In recent years, Cadbury has been experimenting with portion sizes as a way to cater to... [More]
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