Nibmor is a treat brand that is offering organic and ethically sourced products including its 72% dark mint chocolate that is conveniently portioned in single serving chocolate packets for monitored indulgence. The pre-sized chocolate pouches help consumers curb cravings with healthier treat options.
The Nibmor Mint chocolate is marketed as a "daily dose of dark" allowing consumers to have a portion controlled piece of the bar. Since the portions are packaged individually, eaters don't have to feel obligated to finish a larger bar or monitor their eating habits. The brand encourages healthy indulgence and helps to reduce over-consumption with single servings. The individual packages also make the chocolate easy to pack for on-the-go eating.
In addition the mint chocolate is harvested from wholesome ingredients such as organic cacao butter, vanilla and cane sugar.
Key Themes Behind This Trend
- Portion-controlled Treats
- Opportunities for companies to offer portion-controlled versions of their products as a solution to overconsumption.
- Healthy Indulgence
- Opportunities for companies to create products that promote healthy indulgence while still satisfying cravings.
- On-the-go Snacks
- Opportunities for companies to develop individually packaged snacks that are convenient for on-the-go consumption.
Where This Applies
- Snack Foods
- Snack food manufacturers can create portion-controlled versions of their products and develop new offerings that promote healthy indulgence.
- Confectionery
- Confectionery companies can develop individually packaged treats that help consumers monitor their consumption and promote healthy indulgence.
- Organic Food
- Organic food companies can capitalize on the demand for healthier snacks and develop portion-controlled options for their products that are easy to take on-the-go.
