Artisanal Wellness

Aging consumers turn to tea-based cocktails as a status symbol of health

Implications - As health consciousness rises, aging consumers are not necessarily consuming less alcohol, but they are being very conscious about the types of alcoholic beverages they choose to enjoy. Turning to tea-based variants of popular cocktails offers consumers a healthy compromise, as well as adds a level of prestige to the drinking experience. This progression not only speaks to the desire for both health and sophistication, but also points to health increasingly becoming a symbol for sophistication.
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61,072 Total Clicks
Oct 15 - Dec 16
This Year and Warm
LifestyleHealthDrinking
Featured Examples
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SCORE 6.9
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SCORE 4.7
Average 853 Clicks Pub: Oct 21, 15
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SCORE 5.3
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SCORE 4.1
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Chai Cranberry Sangria - This Seasonal Cocktail Includes Chai Tea Bags and Fresh Cranberries
SCORE 3.9
This Year and Mild 110 Clicks Pub: Dec 6, 16
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