Board games centered around the family unit spark interest
Implications - Catering to the needs of families looking to make time spent "unplugged" more fun, companies are releasing board games specifically targeted toward the family unit. In today's digital age, many families romanticize the past, and aspire to live a life less dependent on technology. By capitalizing on this desire, games designed around that premise become all the more appealing to parents.
Workshop Question - How can you redirect your product to be more community/bonding focused?
Trend Themes
1. Analog Gaming - The trend of analog gaming is growing rapidly as people want to spend more time away from screens. Companies can capitalize on this by releasing more board games specifically targeted toward the family unit.
2. Customizable Games - Consumers are looking for ways to personalize their gaming experiences. Companies can benefit from this trend by creating game kits that include a variety of standard pieces that can be personalized with playing rules.
3. Environmental Sustainability - Recycling and re-using materials is becoming increasingly popular among consumers, and designers can take advantage of this trend to create eco-friendly board games that promote awareness of ecological terminology and a sense of responsibility at an early age.
Industry Implications
1. Toy and Board Game Industry - The toy and board game industry can benefit greatly from the trend of analog gaming. Companies in this industry can create more games specifically targeted toward the family unit.
2. Entertainment Industry - The entertainment industry can take advantage of the trend of customizable games by creating platforms for consumers to personalize their gaming experiences.
3. Sustainability Industry - The sustainability industry can collaborate with the toy and board game industry to create eco-friendly board games that promote a sense of responsibility for the environment at an early age.
5 Featured, 37 Examples:
161,153 Total Clicks
Date Range:
Nov 15 — Feb 16
Trending:
Mild
Consumer Insight Topics:
