Discerning consumers turn to modernized versions of gaming classics
Implications - Adding an unexpected element of sophistication to the category, board games are getting a hyper-modernized update, resulting in products that are almost unrecognizable. This artful approach to games broadens the appeal of these products to a more mature audience to accommodate the average gamer, who is in fact in their mid-to-late 30s. This pattern also falls in line with the increasingly popular approach to consumerism where consumers' are looking to acquire fewer, better quality items.
Workshop Question - What nostalgic elements can you modernize to entice both younger and older consumer targets?
Trend Themes
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Modernized Board Games — Discerning consumers seek for modernized versions of classic board games.
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Artful Approach — An artful approach to board game design is gaining popularity.
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Luxurious Board Gaming — Luxurious and modern materials are being used to create upscale board gaming products.
Industry Implications
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Gaming Industry — Board game manufacturers can re-imagine classic board games using modern and luxurious materials.
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Art Industry — Art aficionados can appreciate modernized board games that take inspiration from cubism and other art movements.
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Design Industry — Designers can explore the trend of an artful approach to board game design to create visually striking products.
5 Featured, 33 Examples:
211,992 Total Clicks
Date Range:
Dec 14 — Jan 16
Trending:
Average
Consumer Insight Topics:
