Gone are the days of the legendary McDonald's Dollar Menu, but the brand has opted for another promotional marketing concept dubbed McPick 2. Instead of offering fast food fare for the discounted price of one dollar, customers can select and custom-create combinations of two foods for the price of two dollars. The new menu is doubled in cost but, in return, consumers have more flexibility to create their own meals rather than snacks.
McPick 2 gives consumers much more flexibility when ordering while still keeping prices low. Option on the menu include many of the staples of the Dollar Menu such as fries, the McDouble, McChickens and even the new mozzarella sticks. The variety of sides and mains allows consumers the freedom to create their own combos suited to their tastes for a fraction of the cost.