The latest addition to the McDonald's value menu in South Korea is a sweet Spanish dessert of deep-fried churros.
This sweet Spanish dessert hopes to satisfy the craving of MacDonald's consumers in South Korea. Adding this item to the value menu will ensure that consumers aren't overpaying to try new and exciting items. The price point will incite consumers to test the dessert, even if they aren't sure they will like it.
This deep-friend stick of batter is covered in decadent cinnamon sugar. The simple dish has proven to be a popular dessert around the world, and McDonald's hopes to gain the same reaction with its take on the delightfully sweet treat. The burger joint has also created a clever ad to enhance and promote the latest value menu item.