Category
Lifestyle
Assisted Choices
Trend cluster
Category
Botanical
Refreshment
Consumers turn to floral-infused indulgences as a health compromise.
4.0
Trend score
Trend
What is the Botanical Refreshment trend?
Botanical Refreshment: More than simply elevating aesthetics, botanical additions to dessert infuse a sense of freshness to otherwise processed or preservative-heavy indulgences. While flavor experimentation is on the rise when it comes to savory dishes, the sweet side has seen a return to natural, delicate flavors that are "of the earth," referencing a consumer desire for balance when it comes to health and wellness.
Trend themes
Themes within the Botanical Refreshment trend
Three behaviours holding the trend together01
Botanical-Infused Desserts
Floral and botanical ingredients being incorporated into desserts for natural, delicate and fresh flavors
02
Vegan Ice creams
The rise in popularity of vegan options for consumers, including ice cream
03
Wildflower-Inspired Treats
Incorporation of wildflowers and floral components in desserts and ice creams
Industry implications
What the Botanical Refreshment trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Developing and innovating new flavors using botanicals and wildflowers
For
Health and Wellness
Creating desserts that are balanced and healthier for consumers through the addition of natural ingredients
For
Packaging and Design
Creating aesthetically pleasing and playful packaging to appeal to consumers
Workshop question
What emerging aspects of health and wellness could be reformatted for your industry?
Trend signals
Trend signals for Botanical Refreshment
Trend score 4.0 out of 10, from popularity 53%, activity 60%, freshness 8%.
Popularity53%
Activity60%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Botanical Refreshment trend
8 featured examples from Sep 17, 2015 to Mar 17, 2017CategoryLifestyle
Floral Popsicle Recipes
Maja Vase's Frozen Treat Feature a Garnish of Fresh Flowers
Disruptive innovation opportunity: Incorporate botanical ingredients and floral garnishes into food and beverage products to cater to the growing demand for unique and visually ap…
CategoryLifestyle
Lavender-Infused Desserts
Snoqualmie's Frozen Lavender Dessert Celebrates a Flavorful Herb
The food and beverage industry can capitalize on the botanical food trend by creating new products and incorporating botanical flavors into existing ones.
CategoryLifestyle
Frozen Wildflower Desserts
Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match
The food and beverage industry can explore incorporating wildflowers and botanical ingredients to enhance their product offerings and appeal to health-conscious consumers.
CategoryLifestyle
Baked Floral Desserts
These Baked Yeast Donuts Come Topped With a Delicious Hibiscus Glaze
Bakeries can explore new recipes and techniques to create innovative floral desserts.
CategoryLifestyle
Floral Coconut Ice Creams
This Vegan Lavender Ice Cream Recipe Also Contains Blueberry Flavors
The food and beverage industry can explore disruptive innovation by expanding their range of vegan ice cream flavors and introducing unique floral flavor profiles.
CategoryLifestyle
Floral Pistachio Ice Creams
This Frozen Dessert Recipe Features a Flowery Rose Marzipan Swirl
The food and beverage industry can further experiment with unique, unconventional ingredients to create distinct dessert products.
CategoryLifestyle
Botanical Pear Sorbets
This Ciao Bella Dessert Combines the Floral Flavors of Hibiscus with Pear
Disruptive Innovation Opportunity: Develop unique and innovative sorbet flavors to stand out in the frozen dessert industry.
CategoryLifestyle
Decadent Hibiscus Donuts
This Pink Donut from 'Dough Doughnuts' Looks and Tastes Like Hibiscus
Bakeries can incorporate floral flavors and unusual ingredients, such as hibiscus, to create unique pastries and desserts that stand out in a crowded market.
