Consumers turn to floral-infused indulgences as a health compromise
Implications - More than simply elevating aesthetics, botanical additions to dessert infuse a sense of freshness to otherwise processed or preservative-heavy indulgences. While flavor experimentation is on the rise when it comes to savory dishes, the sweet side has seen a return to natural, delicate flavors that are "of the earth," referencing a consumer desire for balance when it comes to health and wellness.
Workshop Question - What emerging aspects of health and wellness could be reformatted for your industry?
Trend Themes
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Botanical-infused Desserts — Floral and botanical ingredients being incorporated into desserts for natural, delicate and fresh flavors
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Vegan Ice Creams — The rise in popularity of vegan options for consumers, including ice cream
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Wildflower-inspired Treats — Incorporation of wildflowers and floral components in desserts and ice creams
Industry Implications
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Food & Beverage — Developing and innovating new flavors using botanicals and wildflowers
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Health and Wellness — Creating desserts that are balanced and healthier for consumers through the addition of natural ingredients
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Packaging and Design — Creating aesthetically pleasing and playful packaging to appeal to consumers
