Broccoli Mag is described as "a magazine presenting a new perspective on cannabis culture" and is curated by women. Highlighting the work of emerging artists, fashion designers and other young creatives, the publication aims to remove the stigma that can continue to surround cannabis in spite of its continuous evolution and consumers' changing perceptions. While legalization across North America and cannabis wellness is on the rise, niche publications like this one go beyond the ingredient's benefits to explore its effect on youth culture and the arts.
Broccoli Mag recently launched its 4th issue which highlights the psychedelic work of cover artist Adrienne Kammerer along with conversations with skincare brand Apothecanna's co-founder Joie Meffert. The issues also spotlight an anonymous group of Scottish women who are collaborating to make ungendered skatewear.
Key Themes Behind This Trend
- Cannabis Culture
- Explore the evolving cannabis culture and its impact on youth culture and the arts.
- Niche Publications
- Discover the rise of niche publications that go beyond the benefits of cannabis and focus on its cultural influence.
- Cannabis Wellness
- Recognize the growing interest in cannabis for wellness purposes and its potential in the beauty and skincare industry.
Where This Applies
- Publishing
- Opportunity for publishers to capitalize on the demand for curated cannabis content, targeting niche audiences and exploring cannabis culture.
- Youth Culture
- Entrepreneurs can tap into the intersection of cannabis and youth culture, creating products, events, and experiences that resonate with this demographic.
- Beauty and Skincare
- Innovative companies can leverage the growing interest in cannabis for wellness, developing cannabis-infused beauty and skincare products to meet consumer demand.
