Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Virgil Abloh Decks Out Beyoncé with a Custom Jeff Koons X Louis Vuitton

 - Apr 19, 2018
References: instagram & highsnobiety
To commemorate songstress Beyoncé's Coachella headline set this year, celebrated designer Virgil Abloh creates an artistic luxurious bag design that fuses contemporary art with haute couture. The very stylish accessory is part of an ongoing collaboration, featuring artworks by Jeff Koons that are superimposed on the high fashion silhouettes of Louis Vuitton. The capsule is dubbed 'Masters,' perhaps signifying the exceptional status of both within their respective industries.

As the new artistic director, Virgil Abloh takes the French label's luxurious bag silhouette and creates a custom design for Beyoncé, boasting a strap that reads 'King Bey' and '444' — "a reference to Jay Z's recent album 4:44."

While Beyoncé's customized luxurious bag entertains the recognizable touch of Louis Vuitton, Virgil Abloh incorporates his signature branding technique by writing on the designer straps.