While the majority of North American consumers have the storage space and data capacity to handle a relatively high-usage app like Uber, the company's new lightweight alternative, Uber Lite, is designed for a different market. The app both saves space on users' smartphones and works in areas with limited data coverage, making it ideal for Uber's presence in India (where Uber Lite is being marketed).
With a download size of just five megabytes, Uber Lite takes up less space than three selfies. It's designed to install on virtually any smartphone that runs on Android, and it works in 2G networks by limiting the updates users receive to the bare essentials. That combination of qualities makes it perfect for the Indian market, in which Uber is an important player in the transportation space.
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