The changing needs of a consumer impacts their journey just as much as their destination, which becomes apparent when looking at this list of July 2018 transportation trends, which offers insights that range from VR airlines to subscription-only vehicle services.
Some exciting new examples featured on this list include the deeper integration of technology into vehicles and other methods of transportation. The recently introduced Volvo M Brand perfectly exemplifies this as its "rethinking traditional car ownership" by creating an AI-infused app that helps a user pick a new car, based on their unique needs.
Other forms of transportation are adaptating technology to make a consumer's travels more comfortable and convenient. An example of this is the new emirates VR cabin, which offers a glimpse of the new plane. Users can also book seats through this app.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
