Michigan-based advertising agency, Valassis Digital, has recently released a new Facebook Messenger chatbot designed to help potential buyers find the perfect car without having to spend hours on a lot. The decision to create this bot came from the need to blend the physical world with the digital one and to generally improve customer experience when automotive shopping.
Users will not be able to buy vehicles off the Valassis Digital chatbot but the bot can show nearby dealerships, as well as their respective inventories. The Valassis Digital chatbot can also estimate the trade-in value of a car, set up test drive appointments and schedule service appointments. A partnership with TransUnion also allows the chatbot to secure a pre-qualified loan for users by checking their credit history.
Image Credit: Valassis Digital