What is the trend of data permissioning tools?

Qonsent's suite provides brands with new data permissioning tools that allow for transparent two-way relationships between brands and consumers.

What is the trend of consumer privacy platforms?

Qonsent's consumer-focused data privacy platform is disrupting the industry by offering consumers more information, control over their PII, and ethical relationships with brands.

What is the trend of programmatic privacy platforms?

Partnering with Ketch, a programmatic privacy platform, Qonsent is enabling users to protect their personal data while engaging with brands, a disruptive innovation opportunity in the data privacy industry.

What are the implications for the data privacy platforms industry?

Qonsent's disruptive data privacy platform is transforming the industry by building ethical relationships between consumers and brands.

What are the implications for the consumer insights companies industry?

Partnering with TransUnion, Qonsent is disrupting the consumer insights industry by providing more transparency and control over personal data.

What are the implications for the programmatic advertising platforms industry?

Qonsent's partnership with Ketch is revolutionizing the programmatic advertising industry by providing consumers with a tool for protecting their personal data while still engaging with brands.

Consumer-Brand Privacy Solutions : Qonsent

Qonsent Lets Brands Builds Ethical Relationships with Consumers

Niko Pajkovic — November 19, 2021 — Tech

References: qonsent & finance.yahoo

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Qonsent, a data privacy platform built for consumers, allows brands to build ethical relationships with their consumers by creating a new set of "data permissioning" tools. In addition to the launch of the new suite, the company has also announced that it will be partnering with Ketch, a programmatic privacy platform, and TransUnion, a global consumer insights company.

The new Qonsent solution allows for more transparent two-way relationships between consumers and brands by offering consumers more information regarding how their data is being collected, stored, and analyzed.

A key feature is the SmartQontract powered by Ketch, a technology that provides consumers control over their personal identifiable information (PII). In other words, users are given a tool for protecting their personal data while still engaging with their favorite brands.

Image Credit: Qonsent

Trend Themes

Data Permissioning Tools — Qonsent's suite provides brands with new data permissioning tools that allow for transparent two-way relationships between brands and consumers.
Consumer Privacy Platforms — Qonsent's consumer-focused data privacy platform is disrupting the industry by offering consumers more information, control over their PII, and ethical relationships with brands.
Programmatic Privacy Platforms — Partnering with Ketch, a programmatic privacy platform, Qonsent is enabling users to protect their personal data while engaging with brands, a disruptive innovation opportunity in the data privacy industry.

Industry Implications

Data Privacy Platforms — Qonsent's disruptive data privacy platform is transforming the industry by building ethical relationships between consumers and brands.
Consumer Insights Companies — Partnering with TransUnion, Qonsent is disrupting the consumer insights industry by providing more transparency and control over personal data.
Programmatic Advertising Platforms — Qonsent's partnership with Ketch is revolutionizing the programmatic advertising industry by providing consumers with a tool for protecting their personal data while still engaging with brands.

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