Qonsent Lets Brands Builds Ethical Relationships with Consumers
Niko Pajkovic — November 19, 2021 — Tech
References: qonsent & finance.yahoo
Qonsent, a data privacy platform built for consumers, allows brands to build ethical relationships with their consumers by creating a new set of "data permissioning" tools. In addition to the launch of the new suite, the company has also announced that it will be partnering with Ketch, a programmatic privacy platform, and TransUnion, a global consumer insights company.
The new Qonsent solution allows for more transparent two-way relationships between consumers and brands by offering consumers more information regarding how their data is being collected, stored, and analyzed.
A key feature is the SmartQontract powered by Ketch, a technology that provides consumers control over their personal identifiable information (PII). In other words, users are given a tool for protecting their personal data while still engaging with their favorite brands.
Image Credit: Qonsent
The new Qonsent solution allows for more transparent two-way relationships between consumers and brands by offering consumers more information regarding how their data is being collected, stored, and analyzed.
A key feature is the SmartQontract powered by Ketch, a technology that provides consumers control over their personal identifiable information (PII). In other words, users are given a tool for protecting their personal data while still engaging with their favorite brands.
Image Credit: Qonsent
Trend Themes
1. Data Permissioning Tools - Qonsent's suite provides brands with new data permissioning tools that allow for transparent two-way relationships between brands and consumers.
2. Consumer Privacy Platforms - Qonsent's consumer-focused data privacy platform is disrupting the industry by offering consumers more information, control over their PII, and ethical relationships with brands.
3. Programmatic Privacy Platforms - Partnering with Ketch, a programmatic privacy platform, Qonsent is enabling users to protect their personal data while engaging with brands, a disruptive innovation opportunity in the data privacy industry.
Industry Implications
1. Data Privacy Platforms - Qonsent's disruptive data privacy platform is transforming the industry by building ethical relationships between consumers and brands.
2. Consumer Insights Companies - Partnering with TransUnion, Qonsent is disrupting the consumer insights industry by providing more transparency and control over personal data.
3. Programmatic Advertising Platforms - Qonsent's partnership with Ketch is revolutionizing the programmatic advertising industry by providing consumers with a tool for protecting their personal data while still engaging with brands.
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