The TIKI Knowledge Graph is an Ethical Marketing Solution
Niko Pajkovic — November 18, 2021 — Tech
References: mytiki & martechseries
Emerging data privacy app TIKI is on a mission to return data ownership to its users while creating effective solutions for market researchers. The company has launched a brand new feature called the TIKI Knowledge Graph in striving towards this goal.
The TIKI Knowledge Graph is a new integrated consumer insights tool that aggregates billions of anonymous user data points to create actionable, real-time consumer insights. What makes TIKI so unique, however, is that all of the user data is kept entirely anonymous, and once it is packaged and sold to other businesses, users are given a portion of the profit.
“TIKI’s Knowledge Graph is a different approach to data and business intelligence. Its anonymity protects both users and businesses,” said TIKI Founder and CEO Mike Audi, “Its structure and breadth will enable better decision-making for businesses than the worrisome tracking systems we’ve all experienced.”
Image Credit: TIKI
The TIKI Knowledge Graph is a new integrated consumer insights tool that aggregates billions of anonymous user data points to create actionable, real-time consumer insights. What makes TIKI so unique, however, is that all of the user data is kept entirely anonymous, and once it is packaged and sold to other businesses, users are given a portion of the profit.
“TIKI’s Knowledge Graph is a different approach to data and business intelligence. Its anonymity protects both users and businesses,” said TIKI Founder and CEO Mike Audi, “Its structure and breadth will enable better decision-making for businesses than the worrisome tracking systems we’ve all experienced.”
Image Credit: TIKI
Trend Themes
1. Privacy-first Market Research - TIKI's Knowledge Graph demonstrates the trend of market research companies adopting privacy-first approaches, which presents opportunities for businesses to create innovative tools that can guarantee user data protection while still enabling effective solutions.
2. Data Anonymization - The TIKI Knowledge Graph represents the trend of data anonymization in market research, and businesses can take advantage of this trend by creating innovative solutions that protect user privacy while still enabling data-driven decision-making.
3. User Data Ownership - The TIKI Knowledge Graph showcases the trend of market research companies prioritizing user data ownership, and businesses can disrupt this industry by creating innovative solutions that give users complete control over their data while still enabling effective market research.
Industry Implications
1. Market Research - The TIKI Knowledge Graph is disrupting the market research industry by providing a privacy-first approach, which presents opportunities for other businesses to create innovative market research tools that prioritize user data protection and anonymity.
2. Data Analytics - The TIKI Knowledge Graph highlights the trend of data anonymization in analytics, which presents opportunities for businesses to create innovative data analytics solutions that prioritize user privacy and anonymity while still enabling data-driven decision-making.
3. Consumer Insights - TIKI's Knowledge Graph is disrupting the consumer insights industry through its privacy-first approach, and businesses can capitalize on this trend by creating innovative consumer insights tools that protect user data ownership and provide anonymous insights.
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