Design-Forward Autonomous Cars

The Byton K-Byte is the Chinese Company's First Sedan Concept

Highly autonomous vehicles and fully autonomous vehicles are slated to represent a sea change in the automotive industry as a whole, and Chinese car company Byton is looking to dictate the design terms with its newly introduced Byton K-Byte sedan concept. The vehicle is expected to reach the Chinese market this year and the US market by 2020, showing the urgency for forward-thinking design when it comes to something as unprecedented as self-driving vehicles.

Autonomous vehicles will introduce new technical features that have never before existed in the automotive world, including things like lidar sensors. This means that autonomous vehicles will require a new design vernacular, and the Byton K-Byte represents Byton's drive to be at the forefront of those design decisions for all of the automakers in the burgeoning industry.

Autonomous Vehicles
Opportunity for disruptive innovation in designing new technical features for autonomous vehicles.
Forward-thinking Design
Opportunity for disruptive innovation in creating a new design vernacular for autonomous vehicles.
Self-driving Vehicles
Opportunity for disruptive innovation in developing design terms for self-driving vehicles.

Sectors Adopting This

Automotive
Opportunity for disruptive innovation in designing and manufacturing autonomous vehicles.
Technology
Opportunity for disruptive innovation in developing new technical features and sensors for autonomous vehicles.
Design
Opportunity for disruptive innovation in creating forward-thinking design concepts for autonomous vehicles.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 64%
Freshness 8%

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