The newly introduced Volvo M brand is an innovative addition to the Volvo space as it doesn't focus on purchasing vehicles but rather weaning drivers off ownership altogether. Devoted to "rethinking traditional car ownership" this new brand utilizes an intuitive app. This app will run off in-house proprietary learning technology that will gauge a user's specific needs and will then instruct them on where to get a car. Essentially, this new service functions as an intelligent and AI-powered form of car sharing.
This new service will be built off of Volvo's car-sharing service, Sunfleet. Volvo expects Sunfleet to be completely integrated into Volvo M in 2019, with further details being unveiled as the service continues development. A large-scale beta test of this service will be tested in the fall of 2018, and will take place in M's base of operations in Stockholm.
Image Credit: Volvo