From re-imagined designer cars to futuristic e-bikes, this list of August 2018 Transportation trends reminds consumers that riding in style can take many different forms.
The ways in which we travel changes as technology develops, and this month, consumers have seen a push toward more eco-friendly modes of transportation, like buses, electric vehicles, or ride-share programs. Standout innovations from this selection include Uber's latest incentives to encourage individuals to use the service. These innovations range from a print publication that spotlights the brand's devoted employees and in-car vending machines that make the rider feel at home.
While these initiatives extend convenience to the consumer, others were introduced simply for aesthetic purposes. A prime example of this is the gorgeous vintage Porsche that was designed by the clothing designer, Paul Smith.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
