Tesla may be known best for its innovative and luxury electric cars, but its newly released Tesla surfboards shows the company's ability to create interesting merchandise with a technological focus. Designed in collaboration with Lost Surfboards and Matt "Mayhem" Biolos, this unique piece of merchandise shares the same finish as the company's cars. The Tesla surfboards also come reinforced with carbon fiber for increased durability. According to the description on the company's website, the surfboard can easily fit inside the Model S, X and 3 on either the inside or the outside of the vehicle.
The Tesla surfboards were only released in limited quantities, with only 200 being made in total. This limited amount sold out almost immediately but several examples of the Tesla merchandise have already appeared on eBay for sale.
Image Credit: Tesla
Why This Trend Is Growing
- Luxury Collaborations
- Businesses can explore creating unique pieces of merchandise in collaboration with luxury brands for added value and exclusivity.
- Tech-infused Merchandise
- Businesses can incorporate technology into their merchandise to provide innovative products for consumers.
- Limited Editions
- Creating limited edition items can create a sense of exclusivity that can generate a high demand and lead to quick sell-outs.
Industries Being Reshaped
- Automotive
- The collaboration between the auto industry and the surfing community offers an opportunity to create unique, tech-infused products.
- Luxury Goods
- The collaboration between luxury goods and technology can create exclusive products that appeal to high-end consumers.
- Sports and Recreation
- The sports industry presents opportunities for companies to create tech-infused merchandise for outdoor enthusiasts and athletes.
