The August 2018 sports trends spread themselves across a wide range of athletic gear, apparel, technology and more. The overall objective of these progressive products and services is to enable a better athletic experience in all sorts of environments.
An example of this includes the KYOMA yoga mat -- offering a unique approach of blending educational sensibilities with a functional product. The mat is completed with graphics that show 59 different exercise positions with a 'Kamasutra' iteration of the mat with partnered positions. Additionally, the yoga mats are also sustainable as a bonus.
Another example is the Spikebuoy set designed to bring the game of Spikeball to the water. The game meets an aquatic iteration that can be played on a floating net in any body of water.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
