The classic Air Jordan 1 Flyknit sneakers are being introduced with a new 'Shattered Backboard' colorway option. This latest piece taps back to an exhibition game that took place in Italy in 1985, marking the time when basketball athlete Michael Jordan dunked the basketball so hard that it broke the backboard glass during the goal. The new Air Jordan 1 Flyknit iteration imitates that visual effect on the low-top silhouette. The shoe sees familiar hues of black, white and orange rounded out with the label's Swoosh branding accents on the sides.
Additional accents include "Nike Air" found on the tongue tabs and the Air Jordan Wings logo found at the heel area. Notably, the Flyknit material completes the entire upper with some leather touches as well.
What Makes This Trend Stand Out
- Flyknit Sneaker Innovation
- The introduction of the Air Jordan 1 Flyknit sneaker with a 'Shattered Backboard' colorway option showcases the innovative use of Flyknit material in creating unique visual effects.
- Remixed Classic Sneaker Designs
- The 'Shattered Backboard' makeover of the Air Jordan 1 Flyknit sneaker highlights the trend of remixing classic sneaker designs to create fresh and vibrant iterations.
- Sport-inspired Fashion
- The Air Jordan 1 Flyknit sneaker, inspired by Michael Jordan's iconic basketball moment, reflects the trend of sport-inspired fashion in footwear design.
Sectors Adopting This
- Footwear Design
- The introduction of new colorways and innovative materials like Flyknit in sneakers presents opportunities for disruptive innovation in the footwear design industry.
- Fashion Retail
- Fashion retailers can tap into the popularity of remixed classic sneaker designs to attract customers looking for unique and vibrant footwear options.
- Sportswear and Athletics
- The fusion of sport-inspired fashion in sneaker designs offers opportunities for disruptive innovation in the sportswear and athletic industry, appealing to both athletes and fashion-conscious individuals.
