JD Sports Launched JD-X as a 24-Hour Music-Streaming Platform

 - Jul 28, 2018
References: jdsports & retailgazette
'JD-X' is the new 24-hour music-streaming platform from JD Sports that can be experienced in-store, as well as the retailer's mobile app.

The platform gives users the chance to tune into 21 bespoke streaming channels with different playlists, genres, DJs and guest artists. As the new music-streaming platform was unveiled as part of a customer experience initiative, JD-X gives consumers the chance to access exclusive content, events and experiences, as well as next-day delivery and early product launches.

With the rise of ad-blocking tech, live entertainment channels of this nature have the potential to help brands connect with consumers in an engaging and meaningful way, all the while maintaining their unique voice and boosting business.