Ski company Nordica taps into graphic designer Daniel Lindqvist for a new identity. The label is known for its unbelievably comfortable, durable and high-performing ski boots. As a result, the San Francisco-based creative takes it upon himself to place the product as a definite kernel of design.
In the process of reshaping the ski company's aesthetic without losing touch with its roots, Daniel Lindqvist aimed at strengthening the link between the ski experience, the final product and the layout design. As a result, the typography is sleek and elegant, the predominant color is black and the existing graphics are minimal and intricate. With regard to these stylistic choices, Nordica's aesthetic subtly conveys the ski company's "unique performance, commitment and technical solutions."
What Makes This Trend Stand Out
- Sleek Design
- Disruptive innovation opportunity: Explore innovative ways to incorporate sleek and elegant design elements into products and branding.
- Minimal Graphics
- Disruptive innovation opportunity: Develop new approaches to minimalist graphic design that effectively convey a brand's values and message.
- Aesthetic Link
- Disruptive innovation opportunity: Find innovative ways to strengthen the connection between a product's experience, design, and overall aesthetic.
Sectors Adopting This
- Ski Equipment
- Disruptive innovation opportunity: Explore new materials, technologies, and design approaches to enhance the performance and comfort of ski equipment.
- Graphic Design
- Disruptive innovation opportunity: Experiment with innovative techniques and styles in graphic design to create visually impactful and effective branding.
- Outdoor Retail
- Disruptive innovation opportunity: Integrate sleek and minimal design elements into the retail experience to enhance the overall aesthetic and brand identity.
