Ski company Nordica taps into graphic designer Daniel Lindqvist for a new identity. The label is known for its unbelievably comfortable, durable and high-performing ski boots. As a result, the San Francisco-based creative takes it upon himself to place the product as a definite kernel of design.
In the process of reshaping the ski company's aesthetic without losing touch with its roots, Daniel Lindqvist aimed at strengthening the link between the ski experience, the final product and the layout design. As a result, the typography is sleek and elegant, the predominant color is black and the existing graphics are minimal and intricate. With regard to these stylistic choices, Nordica's aesthetic subtly conveys the ski company's "unique performance, commitment and technical solutions."