South Africa's Nerderburg wine estate has decided to celebrate the 2018 Tour de France with a showcase of 11 French-inspired recipes that reflect the cuisine and ingredients authentic to the regions throughout the ride. Each recipe offered by the wine estate is meant to pair with a Nerderburg premium wine. The wine estate will also be supporting the South African team Qhubeka in the Tour de France for the fourth consecutive time.
The recipes offered by Nerderburg wine range in complexity but the ones showcased already are distinctly French and are known classics. The two released recipes already released include a goat's milk cheese salad and pork rillettes. More recipes will follow as the race progresses.
Image Credit: Nederberg Wine Estate
What's Driving This Trend
- Tour De France-inspired Recipes
- Opportunity for food and beverage companies to create and promote recipes inspired by popular sports events.
- Food and Wine Pairing
- Opportunity for wine estates to pair food with their wine and enhance the overall culinary and wine-tasting experience.
- International Cuisine in Local Markets
- Opportunity for local restaurants and chefs to incorporate international cuisine with local ingredients and flavors to attract food enthusiasts.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to create and promote recipes inspired by popular sports events.
- Wine
- Opportunity for wine estates to pair food with their wine and enhance the overall culinary and wine-tasting experience.
- Hospitality
- Opportunity for hotels and restaurants to incorporate international cuisine with local ingredients and flavors to attract food enthusiasts.
