Target's New Holiday Ad Focuses on a Home Improvement Story

 - Nov 6, 2017
References: adage
With the holiday season fast approaching, Target has released a new ad that begins to tell the tale of a heart-warming home improvement story. Designed to promote the new Hearth & Hand With Magnolia lined created by HGTV's Chip and Joanna Gaines, the new ad focuses on how families can make their homes holiday-ready with Target's help.

The new ad, which aired on November 1st, is the first holiday spot from Target's 'Together's the Joy' campaign. The ad begins with two children who find a home in need of a little holiday cheer. The kids enlist the help of their favorite toys to bring the home to life, thus kicking off an ongoing home improvement story. Though the first ad does not feature any products from the Gaines' new line, the campaign is designed to put the spotlight on the new private label brand.

Target will also make the new ads widely accessible, but airing Spanish versions featuring celebrities such as Jaime Camil from TV show 'Jane the Virgin.'