For this back to school season, Foot Locker is urging students: 'Don't Go Unnoticed' on the first day back with a pair of ordinary sneakers.
The campaign champions vibrantly colored sneakers from brands like Nike, adidas, Vans and Converse, especially those in all-red or all-black colorways. In order to drum up some attention, the brand created a Mad Max-style video with adidas' ZX Flux Xeno sneakers. Rather than taking to the streets with just a pair of shoes or a bicycle, the gang in this video rides apocalyptic vehicles that would be impossible to miss on the street.
Since it's possible to shop a collection of red and black sneakers on the brand's site, there's also a video that pumps up the stylish red Nike Air Jordan 1 Flight 3 sneakers.