Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Foot Locker's 'Don't Go Unnoticed' Campaign Stars Bold Sneakers

 - Aug 22, 2015
References: & highsnobiety
For this back to school season, Foot Locker is urging students: 'Don't Go Unnoticed' on the first day back with a pair of ordinary sneakers.

The campaign champions vibrantly colored sneakers from brands like Nike, adidas, Vans and Converse, especially those in all-red or all-black colorways. In order to drum up some attention, the brand created a Mad Max-style video with adidas' ZX Flux Xeno sneakers. Rather than taking to the streets with just a pair of shoes or a bicycle, the gang in this video rides apocalyptic vehicles that would be impossible to miss on the street.

Since it's possible to shop a collection of red and black sneakers on the brand's site, there's also a video that pumps up the stylish red Nike Air Jordan 1 Flight 3 sneakers.