Foot Locker's 'Don't Go Unnoticed' Campaign Stars Bold Sneakers
Laura McQuarrie — August 22, 2015 — Fashion
References: footlocker.eu & highsnobiety
For this back to school season, Foot Locker is urging students: 'Don't Go Unnoticed' on the first day back with a pair of ordinary sneakers.
The campaign champions vibrantly colored sneakers from brands like Nike, adidas, Vans and Converse, especially those in all-red or all-black colorways. In order to drum up some attention, the brand created a Mad Max-style video with adidas' ZX Flux Xeno sneakers. Rather than taking to the streets with just a pair of shoes or a bicycle, the gang in this video rides apocalyptic vehicles that would be impossible to miss on the street.
Since it's possible to shop a collection of red and black sneakers on the brand's site, there's also a video that pumps up the stylish red Nike Air Jordan 1 Flight 3 sneakers.
The campaign champions vibrantly colored sneakers from brands like Nike, adidas, Vans and Converse, especially those in all-red or all-black colorways. In order to drum up some attention, the brand created a Mad Max-style video with adidas' ZX Flux Xeno sneakers. Rather than taking to the streets with just a pair of shoes or a bicycle, the gang in this video rides apocalyptic vehicles that would be impossible to miss on the street.
Since it's possible to shop a collection of red and black sneakers on the brand's site, there's also a video that pumps up the stylish red Nike Air Jordan 1 Flight 3 sneakers.
Trend Themes
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Bold Sneakers — The trend of bold sneakers opens up opportunities for disruptive innovation in the fashion and footwear industry, including customized designs and 3D-printed options.
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Vibrant Colors — The trend of vibrant colors in footwear presents opportunities for disruptive innovation in the cosmetics and personal care industry, such as creating matching nail polish or makeup products.
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Mad Max-style Videos — The trend of Mad Max-style videos for marketing campaigns creates opportunities for disruptive innovation in the film and entertainment industry, like creating immersive and interactive virtual reality experiences.
Industry Implications
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Fashion and Footwear — The fashion and footwear industry can capitalize on the bold sneakers trend by offering customization options, limited edition collaborations, and sustainable materials.
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Cosmetics and Personal Care — The cosmetics and personal care industry can leverage the trend of vibrant colors in footwear by creating complementary beauty products and marketing campaigns that promote self-expression and individuality.
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Film and Entertainment — The film and entertainment industry can explore innovative ways to incorporate the trend of Mad Max-style videos in their marketing campaigns, such as partnering with video game developers to create interactive experiences or using augmented reality for immersive promotions.
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