For this back to school season, Foot Locker is urging students: 'Don't Go Unnoticed' on the first day back with a pair of ordinary sneakers.
The campaign champions vibrantly colored sneakers from brands like Nike, adidas, Vans and Converse, especially those in all-red or all-black colorways. In order to drum up some attention, the brand created a Mad Max-style video with adidas' ZX Flux Xeno sneakers. Rather than taking to the streets with just a pair of shoes or a bicycle, the gang in this video rides apocalyptic vehicles that would be impossible to miss on the street.
Since it's possible to shop a collection of red and black sneakers on the brand's site, there's also a video that pumps up the stylish red Nike Air Jordan 1 Flight 3 sneakers.
Key Themes Behind This Trend
- Bold Sneakers
- The trend of bold sneakers opens up opportunities for disruptive innovation in the fashion and footwear industry, including customized designs and 3D-printed options.
- Vibrant Colors
- The trend of vibrant colors in footwear presents opportunities for disruptive innovation in the cosmetics and personal care industry, such as creating matching nail polish or makeup products.
- Mad Max-style Videos
- The trend of Mad Max-style videos for marketing campaigns creates opportunities for disruptive innovation in the film and entertainment industry, like creating immersive and interactive virtual reality experiences.
Where This Applies
- Fashion and Footwear
- The fashion and footwear industry can capitalize on the bold sneakers trend by offering customization options, limited edition collaborations, and sustainable materials.
- Cosmetics and Personal Care
- The cosmetics and personal care industry can leverage the trend of vibrant colors in footwear by creating complementary beauty products and marketing campaigns that promote self-expression and individuality.
- Film and Entertainment
- The film and entertainment industry can explore innovative ways to incorporate the trend of Mad Max-style videos in their marketing campaigns, such as partnering with video game developers to create interactive experiences or using augmented reality for immersive promotions.
