Foreign Policy's One Night Only Branding References Americana

 - Feb 22, 2018
References: foreignpolicy.design & behance.net
Singapore-based design studio Foreign Policy is the creative force behind One Night Only's bold visual identity. The restaurant's theme, interior design and promotional materials all draw inspiration from road trips across America and highlight melancholy song lyrics, and abstract images of landscapes and landmarks.

In addition to combining daily food specials with song lyrics like "Are you lonesome tonight," this restaurant also features interior design elements like a led light box that reads "love me tender" and furniture that is a modern take on retro diner decor.

The overall visual identity of One Night Only references Americana and is nostalgic in its theme. Additionally, its unexpected graphics are moody and atmospheric, making this eatery a hit among visually stimulated diners.

Image Credit: Behance, Foreign Policy