Mars launched The Cocoa Exchange as an online platform where chocolate lovers are able to get inspired, shop and learn about quality, sourcing and flavor. The Cocoa Exchange also offers to host in-home try-before-you-buy experiences for gatherings of friends.
Interested hosts are able to sign up for three different types of experiences, including a Dove Signature tasting with only Dove Chocolate, Pure Dark or Pod & Bean, which explore the use of chocolate in a variety of savory dishes. For the in-home events, a dedicated Curator tailors the experience for each host, and then hosts themselves have the chance to purchase their own Curator starter kit using host dollars.
The Cocoa Exchange capitalizes on the fact that many consumers now prefer a quiet evening of entertaining at home over going out, and introduces a model that reminds of some of the methods favored by direct selling companies.
In-Home Chocolate Parties
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Mature Consumer Chocolate Bars
Donut-Flavored Jelly Beans
Assorted Sugar-Free Candies
Cold Brew-Infused Chocolates
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.