The Dove Chocolate Large Promises are being launched by Mars Wrigley as an indulgent dessert for consumers seeking out a more substantial way to satisfy their craving for a sweet chocolate treat. The chocolates are reported to be three-times the size as the brand's original variety, and come in two flavors including Milk Chocolate & Caramel and Dark Chocolate & Peanut Butter. The chocolates come in packs of three and are being positioned as a great option for sharing.
Brand Director at Dove Chocolate Leslie Philipsen commented on the new Dove Chocolate Large Promises saying, "We were intentional with our newest innovation, as we know fans crave premium, indulgent treats to share and eat on the go. Offering our Dark Chocolate and Peanut Butter as well as our Milk Chocolate and Caramel flavor variations in a new format will create better moments and more smiles by complementing Dove fans’ busy lifestyles, allowing them to pause and enjoy a moment of pleasure.”