Hawaiian Host's 'Matcha Macs' Combine Green Tea, Nuts and White Chocolate
Laura McQuarrie — May 26, 2017 — Lifestyle
References: hawaiianhost & foodbusinessnews.net
'Matcha Macs' are a new matcha chocolate product from Hawaiian Host that introduce consumers to a new kind of bite-sized indulgence.
The all-new treats are made with a blend of white chocolate and premium green tea, which is poured into cups. With a bite, consumers will discover that there is a whole roasted macadamia nut at the center of these antioxidant-rich Matcha Macs. These tea-based treats are now being sold in portable packs of two, as well as in larger gift box sets.
Hawaiian Host's newest product was recently unveiled at this year's Sweets & Snacks Expo. As the brand notes: "With the growing popularity of green tea and high consumer interest in unique flavor experiences, we felt that this was the perfect time to launch Matcha Macs."
The all-new treats are made with a blend of white chocolate and premium green tea, which is poured into cups. With a bite, consumers will discover that there is a whole roasted macadamia nut at the center of these antioxidant-rich Matcha Macs. These tea-based treats are now being sold in portable packs of two, as well as in larger gift box sets.
Hawaiian Host's newest product was recently unveiled at this year's Sweets & Snacks Expo. As the brand notes: "With the growing popularity of green tea and high consumer interest in unique flavor experiences, we felt that this was the perfect time to launch Matcha Macs."
Trend Themes
-
Green Tea Chocolate — Creating more chocolate products infused with green tea flavors can tap into the growing popularity of green tea and provide unique flavor experiences for consumers.
-
Bite-sized Indulgence — Developing bite-sized treats like Matcha Macs can cater to consumer preferences for convenient, portable snacks that offer indulgence.
-
Antioxidant-rich Snacks — Introducing more antioxidant-rich snacks like Matcha Macs can attract health-conscious consumers looking for tasty treats with added health benefits.
Industry Implications
-
Confectionery — The confectionery industry can explore innovative ways to incorporate green tea flavors, unique bite-sized formats, and antioxidant-rich ingredients into their product offerings.
-
Tea — The tea industry can collaborate with confectionery companies to develop tea-infused chocolate products that appeal to consumers seeking unique flavor combinations.
-
Snack Foods — Snack food companies can capitalize on the trend of portable, bite-sized indulgence by introducing antioxidant-rich snacks like Matcha Macs into their product lines.
2.4
Score
Popularity
Activity
Freshness
