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Twix Dark is a More Refined Take on the Brand's Original Candy Bar

 - May 27, 2017
References: brandeating
Traditional candy bars are formulated more for children than adults, so the new Twix Dark comes as an option that is more suitable for mature consumers to enjoy. Set to roll out from Mars Chocolate starting this month, the new candy bar from the brand builds on the original recipe by replacing the milk chocolate with dark chocolate. This augments the flavor profile of the candy bar to be more refined and suitable for those who are looking for a more premium option to enjoy as a treat.

Brands are looking for ways to make classic products more applicable to consumers as they grow up, which is seeing products like the Twix Dark being developed. According to Mars, the use of dark chocolate positions the candy bar as "a more permissible treat."