To give consumers yet another way to enjoy the taste of favorite confections like Reese’s Pieces and Hershey’s Cookies ‘n’ Creme, Hershey's unveiled a trio of new sweet and salty snack mixes. The Popped Snack Mix products pair miniature versions of some of the brand's most well-known confections with chocolate-drizzled popcorn pieces, nuts and pretzels.
These assorted snack mixes have the potential to satisfy both sweet and salty cravings, as well as a desire for richly textured snacks. Across the food and beverage industry, consumers are looking for unexpected combinations of sweet, salty, spicy and sour flavors that are more complex than one-note snacks.
Hershey's new Popped Snack Mix products are similar to its existing Snack Mix pouches, yet they are offered in larger, resealable formats that also include popcorn as an extra treat.