To give consumers yet another way to enjoy the taste of favorite confections like Reese’s Pieces and Hershey’s Cookies ‘n’ Creme, Hershey's unveiled a trio of new sweet and salty snack mixes. The Popped Snack Mix products pair miniature versions of some of the brand's most well-known confections with chocolate-drizzled popcorn pieces, nuts and pretzels.
These assorted snack mixes have the potential to satisfy both sweet and salty cravings, as well as a desire for richly textured snacks. Across the food and beverage industry, consumers are looking for unexpected combinations of sweet, salty, spicy and sour flavors that are more complex than one-note snacks.
Hershey's new Popped Snack Mix products are similar to its existing Snack Mix pouches, yet they are offered in larger, resealable formats that also include popcorn as an extra treat.
Why This Trend Is Growing
- Sweet and Salty Snack Mixes
- The trend of combining sweet and salty flavors in snack mixes presents opportunities for innovative product development.
- Richly Textured Snacks
- Consumers are seeking snack options with multiple textures, creating a space for disruptive innovation in the snacks industry.
- Complex Flavor Combinations
- The demand for snacks with unexpected flavor combinations opens up possibilities for disruptive innovation in the food and beverage sector.
Industries Being Reshaped
- Snack Food
- The snack food industry can capitalize on the trend of sweet and salty snack mixes by offering innovative product varieties.
- Packaged Foods
- The packaged foods industry has an opportunity to develop richly textured snacks that cater to consumer preferences.
- Food and Beverage
- In the food and beverage industry, there is potential for disruptive innovation by creating snack options with complex flavor combinations.
