TGI Fridays is Marking the Summer Solstice with All-Day Happy Hour
Katherine Pendrill — June 21, 2017 — Marketing
References: facebook & tgifridays.new-media-release
To mark the longest Friday of the year, TGI Fridays is celebrating with an all-day happy hour. Not only does the summery promotion include tropical cocktails that are perfect for sunny days, but there will also be Endless Apps available for snacking.
TGI Fridays' all-day happy hour promotion is set to take place on June 23rd, 2017. While the promotion will actually take place two days after the official Summer Solstice (June 21st), the brand wanted to celebrate the Friday with the longest hours of sunlight this year.
To celebrate the 16+ hours of sunshine, TGI Fridays is offering happy hour specials from open until close. Some of the #LongestFriday specials include $4 Summer Shandy Drafts, $4 Fireball Shots and $4 Corona, Corona Light or Kona Big Wave Bottles. The chain is also offering $5 Tiki Drinks, which include signature cocktails such as the Frozen Blue Hawaiian and the new Mai Tai. Guests can also pair their drinks with Endless Apps, which will be available all day long.
TGI Fridays' all-day happy hour promotion is set to take place on June 23rd, 2017. While the promotion will actually take place two days after the official Summer Solstice (June 21st), the brand wanted to celebrate the Friday with the longest hours of sunlight this year.
To celebrate the 16+ hours of sunshine, TGI Fridays is offering happy hour specials from open until close. Some of the #LongestFriday specials include $4 Summer Shandy Drafts, $4 Fireball Shots and $4 Corona, Corona Light or Kona Big Wave Bottles. The chain is also offering $5 Tiki Drinks, which include signature cocktails such as the Frozen Blue Hawaiian and the new Mai Tai. Guests can also pair their drinks with Endless Apps, which will be available all day long.
Trend Themes
1. Extended Happy Hour Promotions - The trend of offering extended or all-day happy hour promotions could be an opportunity to attract more customers, increase sales and promote brand loyalty in the restaurant and beverage industry.
2. Summer-themed Drinks and Appetizers - Creating and promoting summer-themed cocktails and snacks as part of happy hour or extended promotions may be a way to enhance the customer experience and increase revenues in the food and beverage industry.
3. Event-based Promotions - Capitalizing on special events or holidays to offer promotions, such as TGI Friday's celebration of the summer solstice, could be a way to generate buzz, increase foot traffic and generate sales in the hospitality industry.
Industry Implications
1. Restaurant Industry - Offering extended happy hour promotions with summer-themed drinks and snacks may disrupt traditional dining and drinking habits, attracting new customers, and retaining existing ones, in the restaurant industry.
2. Beverage Industry - Creating new summer-themed drink offerings and promoting them as part of a happy hour promotion could be a potential innovation to increase sales and revenue, and enhance customer experience in the beverage industry.
3. Event Planning and Hospitality Industry - Event-based holiday promotions, such as TGI Fridays’ celebration for the summer solstice, could be a potential innovation that generates more business by creating a memorable experience and promoting brand loyalty in the event planning and hospitality industry.
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