Nike first introduced the Air Force 1 Upstep silhouette earlier this year in February and has decided to revive the footwear piece for Spring/Summer 2018. The newest edition of the sneakers take on brand new captivating details and upgrades. The all-new elevated Air Force 1 Upsets are decorated with a plethora of sequins and red detailing.
The silhouette now boasts branding details embroidered on the heel and the new medial side. The label's signature swoosh is replaced with a sparkling "NIKE" accent. The uppers are crafted in a premium leather material, and the label's Air Force 1 branding is seen on the toe cap. Stitching details are finished in a 'Habanero Red' around the half of the midsole, along with an embroidered "FORCE IS FEMALE" on the heel. The shoes dropped on Nike's website as of April 2nd.
Key Themes Behind This Trend
- Sequin-adorned Sneakers
- Opportunity for disruptive innovation in the fashion industry by incorporating sequins and unique detailing into footwear.
- Elevated Sneaker Design
- Opportunity for disruptive innovation in the footwear industry by creating sneakers with premium materials and upgraded branding details.
- Gender-driven Fashion
- Opportunity for disruptive innovation in the fashion industry by designing footwear that empowers and celebrates female consumers.
Where This Applies
- Fashion Industry
- Opportunity for disruptive innovation in the fashion industry by incorporating sequins and unique detailing into footwear.
- Footwear Industry
- Opportunity for disruptive innovation in the footwear industry by creating sneakers with premium materials and upgraded branding details.
- Women's Fashion Industry
- Opportunity for disruptive innovation in the fashion industry by designing footwear that empowers and celebrates female consumers.
